When San Diego's Hard Rock wanted to entice buttoned-up business meeting planners
the strategy wasn't try to be more business-like then they were, it was exploit the opportunity
for these planners to make their meeting unlike it's ever been.
Group Sales Kit materials 1/4
Group Sales Kit materials 2/4
Group Sales Kit materials 3/4
Group Sales Kit materials 4/4
BLACK IS THE NEW GREEN
Hard Rock wanted to save the environment with attitude.
("Black is the new ____" was new then.)
Created a Hard Rock worthy version of the save water and energy programs prevalent at so many hotels. Gold in Graphis.
Introduced Hard Rock San Diego’s
first foray into live music shows.