TICKLE THEIR AMYGDALA


Witty, intriguing, meaningful creative heightens your emotional state. 

Information presented under these conditions is more willingly accepted and deeply retained. 

By creating positive neural connections with your brand, creativity becomes an economic multiplier.

Teasing launch with product shroud in mystery. 

Expanding upon a famous phrase to create new hair care behavior.

Tying it all together with promises of incredible end results

Reinforcing the platforms of Aveda’s purpose-driven brand mission

Utilizing launch momentum to reinforce franchise promise 

with new halo messaging

Robust social rollout among channels

PERSONALITY IS YOUR BRAND'S 

MOST DEFENSIBLE ASSET


Below are a few pieces of interest from three decades of strategy sessions, 

pitch decks, and presentations. All have multiple companion pieces among media channels.



IDEAS YOU'VE NEVER HEARD 

USING WORDS EVERYONE KNOWS


See how the power of wordsmanship can become your brand’s differentiating advantage. Ellstromcreative@gmail.com.